CODE KOREA is a project that introduces Korean menswear and unisex fashion, along with its broader culture and design, to an international audience. Its third edition was presented at Pitti Uomo 110 in Florence, Italy, with the support of the Korea Creative Content Agency.

Following the previous two seasons, Everyday Practice led the project’s identity, key visual, motion graphics, and spatial direction. The concept of “CODE” was interpreted through a summery sense of transparency and fluidity, combining a solid graphic structure with flowing, refreshing visual elements. This approach explores the intersection of Korean identity and contemporary sensibility while bringing the distinct characters of six participating brands together within a cohesive graphic system.

The visual language was extended beyond the graphic surface into the entrance structure and throughout the exhibition space, allowing visitors to experience the identity of CODE KOREA from the moment they entered.